How An Technical Audit Can Help Your Site
Whenever I hear the phrase “SEO Technical Audit,” I immediately question what a client specifically hopes to accomplish. This can be a confusing term that gets caught up as a buzz word.
An SEO Audit, to me, occurs when a client would like to improve their on-page factors, run a competitor audit, perform a gap analysis, gather a list of backlinks and correct all of the low-hanging fruit they can on each page.
A Technical Audit is a bit more in-depth. This occurs when a client would like to audit their load time, CMS, CDN or anything relating to coding.
How Do You Know If You Need An Audit
If your website is taking a long time to load, slipping in the rankings or not bringing in as much traffic as it used to, consider having it audited to see potential ways to improve performance.
There may be an easy explanation that could possibly restore your rankings or there may be something that require a lot more work. whatever the issue may be, contact me to get started on repairing your web presence.
A Few Audit Tasks
Some of the SEO and Technical Audit tasks I perform are:
Site CrawlReveal how search engines see your site
Image AuditIs your website ADA compliant?
XML SitemapIs yours set up correctly?
MetadataIs it unique to each page?
Page SpeedWhat is slowing down your site?
Local SEO AuditIs information consistent?
Gap AnalysisHow are your competitors doing?
Structured DataControl your SERP presence.
Backlink ReviewAre any backlinks causing harm?
Content AuditWhat you say and how you say it matters.
URL StructureIs your website easy to navigate?
Analytics AuditAre you tracking everything properly?
If you or your company feel you need a Technical SEO Audit, contact me today to get started.