What is local SEO?
Local SEO is the practice of optimizing a website, or particular page, for geo-specific terms within a certain radius. A dedicated local SEO strategy will help your small business improve its online presence and increase organic traffic, bringing in more qualified leads in the process.
This facet of digital marketing goes well beyond listing your town’s name on a pages title tag. If your small business is not optimized for local search, you are missing out on a large number of potential customers in your service area.
As a native to Long Island, I am familiar with both the infrastructure and how people search. Word of mouth only works so far, you’ll want to make sure you’re active in your local community.
Local Marketing Tips
Make Sure You Have a Mobile Friendly Website
Most local queries are conducted on smartphones since potential customers are already out and about. This is crucial for local businesses regardless of the industry. Google has recently updated is core algorithm to focus on mobile-first indexing, further proving the importance of a mobile or responsive website.
Make Sure You Have a Strong Google My Business Listing
Local businesses with a strong Google My Business listing will have a greater chance of showing up in the local pack for certain queries. These local listings have a higher CTR since they appear at the top of the SERPs.
Make Sure You Choose Keywords That are Locally Optimized
If you are serving a specific area, it would be wise to geo-modify your keywords to appear for related queries. You should also include local information about the area to further highlight your location: bus stops, landmarks, transportation, etc.
Make Sure Your Local Citations Are Correct
Local citations are a great way to acquire backlinks and display your businesses contact information. Your target customers could be using any number of websites to look up information to it’s a good strategy to make sure your information is listed correctly on as many as possible.
Local PPC Strategy
Consider creating a paid campaign that targets a specific zip code or town. This will only show your ads to the specific region you choose so it will not inflate your spend.
Does Your Long Island Business Need A Local SEO Strategy?
- Do you have specific events you would like to highlight?
- Are you trying to expand from brick & mortar to e-commerce?
- Would you like to increase the radius your business currently covers?
If you answered YES to any of these questions and are having trouble achieving them, let’s work together to achieve your goals.
The Local SEO Process
When we partner on a project, we will cover the following:
- Discuss the pain points of your business
- Detail your KPI’s
- We will formulate a strategy to achieve results
- Research the industry
- Research competitors
- Keyword research
- Create a keyword matrix
- Optimize existing and new pages
- Explore additional internal and external opportunities
Questions Related To Local Business
Do I need a local business SEO strategy?
You don’t necessarily need a local business strategy however, if you want your company to be found online, and above your competitors business listings, it’s best to have one.
Your local business may already be ranking for local terms however, having the right strategy in place will help to build brand awareness, created the correct gated resources, improve CTR and increase ROI.
What Does A Local SEO Strategy Consist Of?
Having a local strategy will solidify your footprint in your target area and establish your business as the go to resource for the services you provide. Optimizing for Google Maps & Bing Maps is always a great place to start and can improve your presence on those search engines.
Do I need To Abandon My Traditional Marketing Efforts?
Absolutely not. Traditional marketing efforts are extremely beneficial for building brand awareness. The use of mailers, newspaper advertisements and flyers all work towards building your brand.
Adopting a digital local business strategy will help you target local customers who are looking for the services you provide, in additional areas.
Get Started Today!
Don’t wait! Your Long Island competitors already have a local strategy in place and are outranking you. Take ownership of your online presence today!