Since Google has decided to fully encrypt keyword data, marketers are no longer able to easily determine what keywords are driving organic traffic to their site. The past few years have seen an increase in the percentage of (not provided) keyword in Google Analytics making it more difficult to measure successful marketing metrics. Many people are now reporting that their percentage is 75 or above. Previously, a quick workaround to this would be to click on the (not provided) keyword in Google Analytics then click secondary dimension and select landing page. This would show you the landing pages that users accessed, but not what they searched for to get there. That was easy to do when the (not provided) count was around 10% but now that it continues to climb towards 100%, what are we supposed to do?
A new solution by Path Interactive (full disclosure I work there) is the (not provided) estimator. Once you connect your Google Analytics account, you will be able to see estimated keywords that drove traffic to your site. This is based on the keyword density of those landing pages.
Another great feature of this tool is the Keyword Density Tool. This allows you to see the most common one word through five word phrases on a particular page of any site. Many find this particularly useful when reviewing content on their site or looking for new content opportunities.
Whatever method you choose to analyze your data, I hope you find these tools easy to use.