Running Out Of Ideas – 30 Day Challenge – Day 21

30 Day Challenge SEO
Courtesy of Fabian Schmidt

Deadlines are not fun. Neither is running out of ideas. So what can we do when we’re starved for ideas? Why, rethink our approach of course.

When the Well Dries:

Something I’ve had difficulty with in the past was getting stuck on an method or approach to writing. Since my career is in SEO I naturally thought that every post had to be about the newest, most recent trends. While that would bring in the traffic, it’s difficult to maintain that type of momentum without a staff of writers.

I needed to refine my approach to what I was writing about.

Not every post needed to be about new search trends or what Google is planning with Google+. I could write about the tools I use at work every day or a ways to be more efficient.

Looking at something from a different angle can help to provide a new approach to something that seemingly has no resolution.

So, what does all this mean? It means I’m about to give you some ideas on ways to create new content for your blog.

Ideas for Blog Posts:

Have you ever found yourself staring at your screen, waiting for the content to create itself? I think we all start off that way to

dry well
Courtesy of U.S. Dept. of Agriculture

some degree.

So how can we avoid that momentary lapse of uncertainty?

Revise, revisit and re-purpose.

What does that mean? I’m glad you asked.

We can revise our old blog content and ensure that it’s up-to-date so our posts are timely an relevant. Then, we can revisit our older posts an re-purpose the content.

By taking our older posts that aren’t seeing the activity it they once were, we can re-purpose the content in a new fashion so that it elicits a responce for our readers. How you ask?

Take a post about something you wrote, maybe your favorite SEO tools. Revise the content slightly and make the post a survey. Create a Google form and ask the readers what their favorite tools are. You can then follow up that post a few weeks later with the results from that survey.

A month after that you can do a comparison of the tools that were chosen the most. In every new post there is opportunity to link back to the original post, with little or no new content. You didn’t have to reinvent the wheel, just revised what was already there.

Is There Anything Else I Can Do?

Depending on the type of content you’re reevaluating there is always an opportunity to revise the content. Here are some ideas to help get you started:

  • Hold a Contest
  • Write a Lists
  • Create Product or Software Reviews
    • This can also be a comparison post
  • Create a quiz
    • What is your readers knowledge of something, then turn those results into a post

The important thing to remember is to not be discouraged when you first sit down, turn on your computer and are staring at a blank screen. Revise, Revisit and Re-purpose is my advice to you.

About the Author:

An SEO in NYC with a penchant for the technical side of things. Father, Husband, Novice Photographer and Music Lover.

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