We’re all guilty of it, using the same text on multiple pages of our websites. Sometimes it may be necessary to list legal jargon as a disclaimer, other times it may be used for pricing or product information. Regardless of the cause, we have been in fear of getting penalized by search engines for not being unique enough. Recently, Google’s Matt Cutts came forward and said that as much as 25-30% of the web is duplicate content. Google realizes that and are OK with it because it’s not always spam. Sometimes websites that link out to one another will often quote and reference parts of a story and since they’re not being malicious, are then grouped together. Here is a video in which Matt discuss this further.
Dec 17 2013