What is local SEO?
Local SEO is the practice of optimizing a website, or particular page, for geo-specific terms within a certain radius. A dedicated local SEO strategy will help your business improve its online presence and increase organic traffic, bringing in more qualified leads in the process.
This facet of digital marketing goes well beyond listing your town’s name on a pages title tag.
As a native to Long Island, I am familiar with both the infrastructure and how people search.
Does Your Long Island Business Need A Local SEO Strategy?
- Do you have specific events you would like to highlight?
- Are you trying to expand from brick & mortar to e-commerce?
- Would you like to increase the radius your business currently covers?
If you answered YES to any of these questions and are having trouble achieving them, let’s work together to achieve your goals.
When we partner on a project, we will cover the following:
- Discuss the pain points of your business
- Detail your KPI’s
- We will formulate a strategy to achieve results
- Research the industry
- Research competitors
- Keyword research
- Create a keyword matrix
- Optimize existing and new pages
- Explore additional internal and external opportunities
Questions Related To Local Business
Do I need a local business strategy?
You don’t necessarily need a local business strategy however, if you want your company to be found online, and above your competitors, it’s best to have one.
Your business may already be ranking for local terms however, having the right strategy in place will help to build brand awareness, created the correct gated resources, improve CTR and increase ROI.
What Does A Local Strategy Consist Of?
Having a local strategy will solidify your footprint in your target area and establish your business as the go to resource for the services you provide.
Do I need To Abandon My Traditional Marketing?
Absolutely not. Traditional marketing is extremely beneficial for building brand awareness. The use of mailers, newspaper advertisements and flyers all work towards building your brand.
Adopting a digital local business strategy will help you reach a larger audience who are looking for the services you provide, in additional areas.
Get Started Today!
Don’t wait! Your Long Island competitors already have a local strategy in place and are outranking you. Take ownership of your online presence today!