How to Hire a Digital Marketing Consultant
Digital marketing continues to evolve on almost a daily basis. If your business doesn’t have a digital marketing consultant to help you achieve a proper online presence, your competition will capture those leads and sales.
Consider working with a digital marketing consultant who is experienced and knows what your business needs. With a dozen years of experience behind me, I have worked with businesses of all sizes and models. My approach is to learn how your business works and what the goals are for your website, then take that knowledge and begin an audit of your website. Once my audit is complete, I will present and review those results to you so we can choose the best course of action.
If you’re considering hiring a freelance or permanent SEO, be sure to ask them the right questions. Below is a video recently released by Google that shows what questions to someone when interviewing them for SEO maintenance of your website:
If you have specific goals in mind for your company, you should work with a digital marketing consultant who will help your business optimize and streamline all online marketing efforts. Below are the areas I offer consulting in:
- Social Media
- Email Marketing
- Conversion Rate Optimization (CRO)
Comprehensive Technical SEO Audit
The health of a website is very important. Hiring a digital marketing consultant to perform a technical audit should be priority. There could be issues with your website that are not obvious until they are uncovered. These may include 404 errors on your XML sitemap, internal links pointing to pages that no longer exist, duplicate content, poor user experience, analytics/tracking errors, lengthy checkout process, etc.
Content Management Systems
A CMS or content management system is the best way to manage content on your website. They make editing and publishing quick and easy when compared to historic methods such as using FTP. Below are a list of CMS platforms I have experience working with:
- Django CMS
Task Management Systems
Task management systems are a great way to stay focused on a particular task, or set of tasks, and makes managing a teams effort easier. This also make communication with a digital marketing consultant extremely easy.
Below are a list of task management systems I have experience working with:
- Liquid Planner
Get Started Today!
Whether your needs are a one-time SEO audit to determine areas of improvement or monthly ongoing SEO maintenance, contact me today to discuss the best course of action for you.