Guest blogging is a great way to obtain links back to your site but you have to be careful how you go about implementing this. Since guest blogging has come under some scrutiny lately, Matt Cutts was kind enough to create a video clearing up what NOT to do in this convoluted strategy. After watching this video you will realize that it’s basically a reiteration of Panda and Penguin best strategies and how you can easily get penalized for certain methods. Some specific points Matt outlines are:
- Don’t make guest blogging your only link building strategy
- Avoid sending numerous emails asking for guest blogging
- Do not post the same article on multiple websites
- Do not spin any articles as this may cause duplicate content.
Link building has become increasingly difficult over the past two years but that just shows Google is doing their part in cleaning up all the crap that’s out there. Since the Penguin algorithm update in April 2012, what have been your new link building strategies?